An advertising objective to stimulate more usage of a product is appropriate under which of the following conditions?
A) The advertised product belongs to a nascent product category.
B) The company is not the market leader.
C) The advertised brand is superior to the market leader.
D) The product class is mature.
E) Brand usage for the product is very high.
D
Business
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Identify the macroeconomic issue among the following statements.
A. Our family business costs will rise due to higher electric rates. B. The electric bill is higher this month. C. The average cost of producing electricity nationally is rising.
Business
How can a researcher manage citations from research results as they collect sources?
A) Using crowdsourcing files B) Building a reference list as they research C) Organize documents on the cloud D) Create identifiable files names E) Group similar content together
Business