A stock's listing in the financial pages of a newspaper usually shows the difference between the high and low prices as the "net change."

Strategic retailing goals typically focus on:

a. increasing total sales. b. increasing costs of goods sold. c. decreasing returns on equity. d. decreasing store traffic.

Baldwin Welding and Steel Fabrication decided that their market was the greater Baldwin, Illinois area. They have used ________________ segmentation.

a. Geographic b. Demographic c. Benefits sought d. It's impossible to tell from this example