Strategic retailing goals typically focus on:
a. increasing total sales.
b. increasing costs of goods sold.
c. decreasing returns on equity.
d. decreasing store traffic.
ANSWER: a
Strategic retailing goals typically focus on increasing total sales, reducing costs of goods sold, and improving financial ratios such as return on assets or equity. At the store level, tactical retailing goals include increased store traffic and higher sales of a specific item.
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