Define polysemy as it’s used in the field of cultural studies and explain why it is important for mass-market media.
What will be an ideal response?
The notion that multiple meanings can coexist in media content, or “texts.” polysemic texts are “open” to interpretation, they can be enjoyed by a broad range of people. Thus polysemy can be a highly desirable content feature for mass-market media.
Communication & Mass Media
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A survey question that asks to what degree a respondent agrees, is undecided, or disagrees with a statement is utilizing
a. open ended questions. b. Likert scale. c. rank order. d. multiple choice.
Communication & Mass Media
Which concept of theory proposes that rules not only influence behavior, but are also influenced by members' conceptions of appropriate behaviors?
a) Structuratio b) Socialization c) Identification d) Assimilation
Communication & Mass Media