Which of the following is true of a specialty product?
a. It is sold using aggressive personal selling as consumers do not seek out this type of product.
b. It is widely distributed in a geographic area in order to sell sufficient quantities to meet profit goals.
c. It is bought only after comparing several brands or stores on style, practicality, price, and lifestyle compatibility.
d. It is marketed using selective, status-conscious advertising that maintains its exclusive image.
Ans: d. It is marketed using selective, status-conscious advertising that maintains its exclusive image.
You might also like to view...
Which of the following is not an indicator that the seller may need to constrain recognition of variable consideration?
A) Uncertainty will not resolve until far into the future. B) Based on much experience with the customer, the seller anticipates a more-than-remote chance that the receivable will prove uncollectible. C) The seller lacks experience selling similar products. D) Uncertain amounts are susceptible to important factors beyond the seller's control.
Compare a conventional distribution channel and a vertical marketing system
What will be an ideal response?