Write a short essay detailing what a person or student should do to prepare for a career in marketing research

What will be an ideal response?

? Take all the marketing courses you can.
? Take courses in statistics and quantitative methods.
? Acquire Internet and computer skills. Knowledge of programming languages is an added asset.
? Take courses in psychology and consumer behavior.
? Acquire effective written and verbal communication skills.
? Think creatively. Creativity and common sense command a premium.
? Marketing researchers should be liberally educated so that they can understand the problems confronting managers and address them from a broad perspective.