The ________ seeks to prevent unfair price discrimination by ensuring that sellers offer the same price terms to customers at a given price level
A) FTC's "Guides against Deceptive Pricing"
B) Robinson-Patman Act
C) Sherman Act
D) Clayton Act
E) Automobile Information Disclosure Act
B
Business
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Unlike the other marketing mix elements, price plays a minor role in creating customer value and building customer relationships
Indicate whether the statement is true or false
Business
Personal sources of information normally inform the buyer, but commercial sources legitimize or evaluate products for the buyer
Indicate whether the statement is true or false
Business