Unlike the other marketing mix elements, price plays a minor role in creating customer value and building customer relationships

Jorge's firm has a mortgage on its factory in the amount of $540,000. It also owes $60,000 to a supplier. How would these amount be listed on the firm's balance sheet?

a. current assets b. liabilities c. fixed assets d. revenues

Observable artifacts, espoused values, and basic assumptions are the three levels of organizational _____.

Fill in the blank(s) with the appropriate word(s).