When media decide to cover certain issues and people, the media are producing an effect called

A) status conferral.
B) agenda setting.
C) two-step flow.
D) hypodermic needle model.

Answer: A

Communication & Mass Media

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Evaluation makes clear what is obscure or implied

Indicate whether the statement is true or false

Communication & Mass Media

Assume that Nielsen samples 5,100 households in the country. 1,020 of those households are watching television and 510 of those households are watching Survivor. What would Survivor's Rating be?

a. .1 or 10% b. .01 or 1% c. .5 or 50% d. .05 or 5%

Communication & Mass Media