Assume that Nielsen samples 5,100 households in the country. 1,020 of those households are watching television and 510 of those households are watching Survivor. What would Survivor's Rating be?

a. .1 or 10%
b. .01 or 1%
c. .5 or 50%
d. .05 or 5%

a

Communication & Mass Media

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All of the following values are thought to have universal appeal before all audiences and cultures except

a. shared enemies. b. honesty and fairness. c. self-determination. d. respect for tradition.

Communication & Mass Media

The lowest, most basic level of Maslow’s hierarchy are the ______________________

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media