Explain why question leads are uncommon and why some editors do not allow them.

Rosie is trying to support her friend Veronica because Veronica's dog recently died. Veronica says she isn't sad but Rosie is unconvinced. If Rosie wants to determine whether or not Veronica is sad, which part of the face should she focus on?

a. eyes and eyelids b. lips c. cheeks d. forehead e. nose

Term for a percentage of the total available audience

a. rating b. share c. average quarter-hour persons d. cume e. reach