Term for a percentage of the total available audience
a. rating
b. share
c. average quarter-hour persons
d. cume
e. reach
.A
Communication & Mass Media
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Social and economic changes in the United States in the 1830s gave birth to mass media that actually reached mass audiences
Indicate whether this statement is true or false.
Communication & Mass Media
You probably need only one source for most speeches if that source is a good encyclopedia
Indicate whether the statement is true or false.
Communication & Mass Media