Nearly every written report should begin with __________.
a. a review of secondary data
b. a study of primary data
c. personal observation
d. a scientific investigation
a. a review of secondary data
Nearly every report should begin with a review of secondary sources to learn what has already been written about the topic. Reviewing secondary sources can save time and effort and prevent reinventing the wheel.
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How can a market research team best use social media to manage customer relationships?
A) By addressing complaints on the social media site B) By including personal responses instead of corporate responses C) By reacting to all new customer feedback D) By using the social networking site to interact with customers and learn about their preferences E) By broadcasting through multiple mediums
How quickly will someone you first encounter make multiple judgments about you?
A) Less than a second B) One minute C) Five minutes D) It depends on the context