How can a market research team best use social media to manage customer relationships?
A) By addressing complaints on the social media site
B) By including personal responses instead of corporate responses
C) By reacting to all new customer feedback
D) By using the social networking site to interact with customers and learn about their preferences
E) By broadcasting through multiple mediums
Answer: D
Explanation: D) Companies are increasingly using social media to manage relationships with their customers. For example, rather than hiring a market research firm to learn what customers think, a company might use social networking sites to interact with customers, learn about their preferences, and increase their loyalty.
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