What are the four characteristics of international services? Why is quality management difficult for international service providers?

What will be an ideal response?

Services are often intangible, not storable, require customer participation, and may be linked with tangible goods. Because of this intangibility, assessing the value or quality of a service is often more difficult than assessing the value or quality of a good. Services often cannot be created ahead of time and inventoried or saved for future usage. International services such as tourism cannot occur without the physical presence of the customer. Many firms offer product-support services. These services may be critical to the sale of the related product. Because of the intangibility of services, assessing a service's value or quality often is more difficult than assessing the value or quality of a good.