How many times will you find more than twenty-one customers either buying a soda or waiting in line to make that purchase?

Which of the following metrics does a company apply during an operating period rather than at the end of the operating period?

A) sales revenues B) market share C) inventory turnover D) customer retention E) return on assets

In what way does MPR enhance personal selling?

A) MPR increases the emphasis on targeted advertising in the mass media. B) MPR bridges the gap between the seller and the buyer's need for a good or service. C) Corporate sales forces are now composed mainly of former public relations practitioners. D) Personal selling is not part of the promotional mix, so MPR provides the marketing tools. E) MPR experts accompany sales people as they call on prospects.