In what way does MPR enhance personal selling?
A) MPR increases the emphasis on targeted advertising in the mass media.
B) MPR bridges the gap between the seller and the buyer's need for a good or service.
C) Corporate sales forces are now composed mainly of former public relations practitioners.
D) Personal selling is not part of the promotional mix, so MPR provides the marketing tools.
E) MPR experts accompany sales people as they call on prospects.
B
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Effectiveness is an important characteristic of both structured and dynamic processes
Indicate whether the statement is true or false
The term supply-push refers to:
A) making products prior to orders being received based on estimated demand. B) waiting for orders to be received before building a product. C) channel conflict. D) multi-channel manufacturers who sell directly online to consumers.