What is TRUE of the theory of least objectionable programming (LOP) today?
a. It has been replaced by appointment viewing.
b. It works when viewers have 50 or more channels to choose among.
c. It works now that more than 85 percent of homes have cable or satellite channels.
d. It works only in cabled households without pay channels.
e. It works in the households that have VCRs but no cable.
a
Communication & Mass Media
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______ is a learned system of knowledge, behavior, attitudes, beliefs, values, and norms shared by a group of people
a. Culture b. Ethnicity c. Race d. Ethnocentrism
Communication & Mass Media
In the PESO model, paid media is commonly thought of as ______.
a. foundational communication b. advertising costs c. traditional advertising d. print and broadcast presence
Communication & Mass Media