In the PESO model, paid media is commonly thought of as ______.

a. foundational communication
b. advertising costs
c. traditional advertising
d. print and broadcast presence

c. traditional advertising

Communication & Mass Media

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The goal-oriented, objective, comprehensive, systematic mental exploration of a subject is known as ________

A) symmetry B) coorientation C) due diligence D) evaluation E) critical thinking

Communication & Mass Media

The main points and each level of subpoints in a speech outline are each designated by a different series of symbols.

Answer the following statement true (T) or false (F)

Communication & Mass Media