Which of the following is an external source of new product ideas?
A) company employees
B) company salespeople
C) independent inventors
D) the research and development department
C
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Which aspect of the communication landscape has been largely responsible for changing the world of marketing and public relations over the last decade?
A) increasing shift away from public relations to more traditional advertising B) growing television audiences, especially among men between 18 and 24-years-old C) increasing regulation of the broadcast industry D) exploding reliance on negative political campaigning. E) growing relevance of non-media connectors
Which of the following statements accurately describes the office landscaping concept?
A. Landscaping eliminates the use of permanent walls, corridors, and private offices. B. Landscaping uses movable partitions. C. Furniture is arranged in clusters. D. All are true statements.