Which aspect of the communication landscape has been largely responsible for changing the world of marketing and public relations over the last decade?
A) increasing shift away from public relations to more traditional advertising
B) growing television audiences, especially among men between 18 and 24-years-old
C) increasing regulation of the broadcast industry
D) exploding reliance on negative political campaigning.
E) growing relevance of non-media connectors
E
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Which of the following criteria for determining the effectiveness of a performance management system is concerned with maximizing the overlap between actual job performance and job performance measure?
A. Reliability B. Acceptability C. Specificity D. Validity E. Dependability
If a U.S. firm sells Vietnamese producer equipment that is then used to make clothing that the United States agrees to buy back from Vietnam, the two companies most likely have entered into a countertrade arrangement called a product buy-back agreement.
a. true b. false