___________ benchmarking where the examples are drawn from any organization, even those outside the industry.
Fill in the blank(s) with the appropriate word(s).
Answer: Functional benchmarking
Business
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Predicting consumer behavior by concentrating on the motives of purchasing involves using a(n):
A) product-specific research approach B) psychological approach C) sociological approach D) anthropological approach
Business
To be able to accommodate demands for local responsiveness, a firm should:
A. ignore national differences in consumer tastes and preferences. B. decentralize production activities to the major national or regional markets. C. ensure that the manufacturing processes in all units are identical. D. standardize the product coming out of all manufacturing units. E. refrain from hiring host country managers.
Business