The Boat and Ski Shop, a small retail boat shop, would most likely rely on which of the following methods to finance its inventory?

Using ________, a company modifies a basic good or service to meet the needs of a specific individual customer

A) undifferentiated targeting B) positioning C) customized marketing D) mass customization E) differentiated targeting

A(n) ________ is an equitable doctrine whereby a court may award monetary damages to a plaintiff for providing work or services to a defendant even though no actual contract existed

A) bilateral contract B) unilateral contract C) implied-in-fact contract D) quasi contract