Using ________, a company modifies a basic good or service to meet the needs of a specific individual customer

Mickey Tire Company makes a special kind of racing tire

Variable costs are $225 per unit, and fixed costs are $30,000 per month. Mickey sells 500 units per month at a sales price of $310. If the quality of the tire is upgraded, the company believes it can increase the sales price to $349. If so, the variable cost will increase to $234 per unit, and the fixed costs will rise by 50%. If Mickey decides to upgrade, how will operating income be affected? A) Operating income will decrease by $15,000. B) Operating income will decrease by $4,500. C) Operating income will increase by $4,500. D) Operating income will remain the same.

Which of the following should not be considered when evaluating a checking account?

A) Whether overdraft protection available and the cost B) The cost of a stop payment order C) The fees charged monthly D) Whether the account is insured for more than $250,000