A ________ strategy identifies how a business communicates product or service benefits and value to its target market

In terms of the AIDA concept, sales promotion is most effective at creating which of the following?

a. positive attitudes toward a brand b. strong desire and purchase intent c. awareness of a product d. awareness of a product and purchase intent

All major decisions and authority are under the control of the project manager in a:

A) Matrix structure. B) Functional structure. C) Project structure. D) Process structure.