In terms of the AIDA concept, sales promotion is most effective at creating which of the following?
a. positive attitudes toward a brand
b. strong desire and purchase intent
c. awareness of a product
d. awareness of a product and purchase intent
Ans: b. strong desire and purchase intent
Business
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In 2010, three top B-to-B ________ were Thermo Scientific lab and research supplies ($10.8 billion), Henry Schien dental, medical, and vet supplies ($7.5 billion) and WESCO International electrical and industry maintenance supplies ($5 billion)
A) inbound telemarketers B) catalog sellers C) outbound telemarketers D) infomercial marketers E) mobile marketers
Business
The U.S. Court of Appeals is primarily a court of original jurisdiction
a. True b. False
Business