In 2010, three top B-to-B ________ were Thermo Scientific lab and research supplies ($10.8 billion), Henry Schien dental, medical, and vet supplies ($7.5 billion) and WESCO International electrical and industry maintenance supplies ($5 billion)
A) inbound telemarketers
B) catalog sellers
C) outbound telemarketers
D) infomercial marketers
E) mobile marketers
B
Business
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A ________ has three characteristics: 1. a source of competitive advantage making a significant contribution to perceived customer benefits; 2. has applications in a wide variety of markets; and 3 . is difficult to imitate
A) core competency B) market sensing process C) corporate social responsibility effort D) strategic business unit E) philanthropic endeavor
Business
What are the various types of collaborative arrangement options available to international businesses? How can firms most effectively manage international collaborative arrangements?
What will be an ideal response?
Business