The ________ is the nation's twenty-fourth largest advertiser with an annual budget of more than $1 billion.
A. Procter & Gamble Company
B. Boeing Company
C. Levi Strauss & Co.
D. U.S. Government
Answer: D. U.S. Government
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Greener-grass Inc. is a lawn care company providing landscaping and lawn maintenance services to customers in and around Kansas City. The marketing team at Greener-grass carefully tracks the moves of competing companies, watching for shifting strategies and new promotions. The marketing team is also in constant touch with customers, using surveys and other feedback methods to find out what kind of services customers value the most. Greener-grass is most accurately described as having a ________ orientation.
A) market B) product C) customer D) competitor E) leadership
Which of the following statements is most true about derailed executives?
a. Their greatest strengths may be their greatest weaknesses. b. Their personality characteristics have nothing to do with their derailment. c. Their greatest strength is flexibility. d. They tend to derail due to office politics that they cannot control.