Greener-grass Inc. is a lawn care company providing landscaping and lawn maintenance services to customers in and around Kansas City. The marketing team at Greener-grass carefully tracks the moves of competing companies, watching for shifting strategies and new promotions. The marketing team is also in constant touch with customers, using surveys and other feedback methods to find out what kind of services customers value the most. Greener-grass is most accurately described as having a ________ orientation.

One of the problems with using aluminum foil to line casserole dishes is that it sticks to the food. Reynolds Wrap has developed Release nonstick aluminum foil. Its advertising campaign for the new product describes how the new foil is superior to existing foils. What type of advertising is Reynolds Wrap using to promote Release?

a. pioneering b. focused c. innovative d. introductory

Marketers need to understand ________ in order to influence consumer behaviors

A) the employee relations function B) share valuation C) sporadic publicity D) total quality management E) the consumer decision-making process