First, hover over each of the terms/phrases to read (1) main questions asked by each of the four perspectives underlying the balanced scorecard, and (2) measures used to assess each of the four perspectives. Then, click and drag both the correct main-question label and the correct measure label to the appropriate underlying perspectives.

What will be an ideal response?

--Financial Perspective--
growth
shareholders

--Customer Perspective--
acquisition & retention
customers

--Internal Business Process--
excellence
excel

--Learning & Growth--
value
work environment

Business

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Compare and contrast qualitative and quantitative research (Table 5.1 in the text)

What will be an ideal response?

Business

What is required to manage products with different targets within the same product portfolio?

What will be an ideal response?

Business