Compare and contrast qualitative and quantitative research (Table 5.1 in the text)
What will be an ideal response?
The differences in the two methodologies are summarized in Table 5.1 in the text.
The objective of qualitative research is to gain qualitative understanding of the underlying reasons and motivations while the objective of quantitative research is to quantify the data and generalize the results from the sample to the population of interest.
Samples used in qualitative research consist of small and nonrepresentative cases while those used in quantitative research consist of large and representative cases.
The data collection for qualitative research is unstructured while quantitative research is structured.
Qualitative research utilizes nonstatistical data analysis and quantitative research utilizes statistical data analysis. The outcome for qualitative research is to develop an initial understanding. The outcome for quantitative research is to recommend a final course of action.
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