A promotional strategy designed to create buyer demand that will encourage channel members to stock a company's product is called a ________

The Big Five Model (also known as the Five-Factor Model) is composed of which of the following traits?

a. optimism, conscientiousness, extroversion, assertiveness, and neuroticism b. openness to experience, conscientiousness, extroversion, assertiveness, and negativity c. openness to experience, conscientiousness, extroversion, agreeableness, and neuroticism d. openness to experience, conscientiousness, extroversion, assertiveness, and negativity e. none of the above

How can a writer best convey the "you" attitude?

A) Use the word "you" as often as possible B) Demonstrate genuine interest in the audience's need C) Explain exactly what the audience needs to do to comply with the message D) Single out the reader's achievements and why you want to do business with him or her E) Create an emotional reaction in the reader