How can a writer best convey the "you" attitude?
A) Use the word "you" as often as possible
B) Demonstrate genuine interest in the audience's need
C) Explain exactly what the audience needs to do to comply with the message
D) Single out the reader's achievements and why you want to do business with him or her
E) Create an emotional reaction in the reader
B
Explanation: B) The "you" attitude is more than simply using particular pronouns. It's a matter of demonstrating genuine interest in your readers and concern for their needs.
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Which of the following is(are) correct statements about the buyer of a futures contract?
I. The contract buyer is short on the position. II. The contract buyer wants the price of the item to increase. III. The buyer can liquidate the position with an offsetting transaction. IV. The majority of the buyers actually take delivery of the item. A) II only B) I and II only C) I and IV only D) II and III only
A benefit is what the customer gains from the product or service feature
Indicate whether the statement is true or false.