People's right of privacy is the:
A. right to know the nature of the job they are being hired for.
B. right to refuse to do what violates their moral beliefs.
C. right to control what they reveal about their private life.
D. right to a fair and impartial hearing.
Ans: C. right to control what they reveal about their private life.
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In the case study discussed in Database Management class, how did marketing use information to improve the profitability of their sales?
a. Sales data helped develop a product "recommender" system like Amazon's b. More accurate calculation of sales commissions c. Restocking levels were determined based on sales forecasts d. Customers were classified according into a status level and market segmente. Sales channels were selected for customers based on responses to promotions
Which of the following is not a way to implement direct marketing?
A) telemarketing B) direct sales C) direct-mail marketing D) sales promotion