In the case study discussed in Database Management class, how did marketing use information to improve the profitability of their sales?
a. Sales data helped develop a product "recommender" system like Amazon's
b. More accurate calculation of sales commissions
c. Restocking levels were determined based on sales forecasts
d. Customers were classified according into a status level and market segmente. Sales channels were selected for customers based on responses to promotions
Ans: d. Customers were classified according into a status level and market segmente. Sales channels were selected for customers based on responses to promotions
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What are the three levels at which marketing activities occur in an organization?
a. Radical, disruptive, and incremental b. Corporate, departmental, and individual c. Competitive, customer, and corporate d. Strategic, functional, and tactical e. Product, price, promotion, distribution
Sally Hodges manages the housekeeping staff at a luxury resort. Most of the workers she interacts with are originally from Guatemala. Sally has decided to take a course in Spanish in order to communicate better with her staff
She is developing her ________ skills.A) interpersonal B) technical C) leadership D) conceptual E) decision-making