________, outright lying or obfuscation, is antithetical to authentic communication and should be avoided by PR professionals, according to executive Roxanne Taylor.
A. Dissembling
B. Spin
C. Embedding
D. Covering up
Answer: B
Communication & Mass Media
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The compromise style of conflict management states:
A. Both sides must lose something in order to meet the goals at stake. B. One side must give in considerably and adopt all of the other side's ideas. C. Both sides walk away from the conflict altogether. D. Both sides must stand their ground and refuse to let go of any important goals.
Communication & Mass Media
Compare and contrast how businesses and nonprofit organizations use PR. How does each type of organization benefit from effective PR?
What will be an ideal response?
Communication & Mass Media