Compare and contrast how businesses and nonprofit organizations use PR. How does each type of organization benefit from effective PR?

What will be an ideal response?

For the business community, media relations research, planning and implementation is crucial in understanding public opinion and identifying market opportunities. As the media has grown and shifted, the need for media relations specialists to accomplish corporate goals has also grown. Getting a firm’s story told or broadcasted on the news, and defending its reputation, are paramount.
Non-profit organizations have benefited well from PR. Fundraising is more successful and campaigns have more impact through strategic public relations. Working with the public and generating awareness via media coverage have become fundamental to a positive outcome. Digital media and social media have “democratized” the process of reaching the public, reduced costs, and increased efficiency. As a result, most organizations have an active social media presence and understand it must be constantly updated.