A heavily diversified retailer requires _____
a. a separate retail strategy for each major retail business unit
b. a uniform strategy so that each retail business unit has a common image
c. a centralized organization structure for all key functional areas
d. the use of a mass marketing strategy
a
Business
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A danger of using celebrities as spokespersons is that their endorsement of too many products tarnishes:
A) credibility B) likeability C) expertise D) attractiveness
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From a manufacturer's perspective, co-op advertising is beneficial because the payments are almost always tied to sales
Indicate whether the statement is true or false
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