A danger of using celebrities as spokespersons is that their endorsement of too many products tarnishes:

The provision for a loss on an unprofitable contract may be combined with the Construction in Process account balance under percentage-of-completion but not completed-contract.

a. true b. false

In persuasive messages, limiting your scope

A) is less important than in other types of messages. B) reduces the likelihood that your audience will be convinced. C) is critical if your audience is to understand and accept your position. D) is unnecessary, since audiences expect these messages to be long. E) can reduce the effectiveness of your argument.