Just-in-time design may lead to substantial revision of the work product produced previouslyin the project

Which of the following is not a consideration when making the decision to conduct marketing research?

A) the consumer's attitude toward research B) the costs versus the benefits of research C) the resources available to conduct the research D) the resources available to implement the research findings

________ benefits are advantages that someone else — a third party — gains

A) External B) Internal C) Audience D) Indirect E) Direct