Which of the following is not a consideration when making the decision to conduct marketing research?
A) the consumer's attitude toward research
B) the costs versus the benefits of research
C) the resources available to conduct the research
D) the resources available to implement the research findings
A
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Which of the following is true of a specialty product?
a. It is sold using aggressive personal selling as consumers do not seek out this type of product. b. It is widely distributed in a geographic area in order to sell sufficient quantities to meet profit goals. c. It is bought only after comparing several brands or stores on style, practicality, price, and lifestyle compatibility. d. It is marketed using selective, status-conscious advertising that maintains its exclusive image.
Dependent demand items are final products demanded by an external customer
Indicate whether this statement is true or false.