Horizontal analysis compares each item in the income statement to the net sales amount

The key to successful team selling lies in:

A. Developing the right product B. Creating a sustainable competitive advantage C. The ease with which repeat purchases can be made D. The size of the buying center E. Understanding the needs of the customer

One of the message structure issues that a marketer must handle is whether to ________

A) draw a conclusion or not B) make a moral appeal or not C) use the pull strategy or push strategy D) diversify vertically or horizontally E) use mass marketing or niche marketing