The key to successful team selling lies in:
A. Developing the right product
B. Creating a sustainable competitive advantage
C. The ease with which repeat purchases can be made
D. The size of the buying center
E. Understanding the needs of the customer
Ans: E. Understanding the needs of the customer
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Which of the following is not true of secondary data about global markets?
A) It was not gathered specifically for the research project at hand. B) It is often so expensive that small companies can't afford to use it. C) It can be accessed quickly. D) A great deal is available from government agencies. E) It cannot be retrieved online.
A business analysis is typically performed after management has developed the product concept and marketing strategy
Indicate whether the statement is true or false