Identify two applications for marketing-mix models
What will be an ideal response?
Marketing-mix models have a variety of uses, including measuring the impact of temporary price adjustments and coupons, measuring the impact of displays, and forecasting future brand sales.
Business
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For long-term success in permission marketing programs, customers should feel empowered, which means they have the power to choose the incentive they want to join the permission program
Indicate whether the statement is true or false
Business
Demand in B2B markets is mostly ________ because what a firm sells is often just one of the many parts or materials that go into producing the consumer product
A) elastic B) static C) fixed D) inelastic E) fluctuating
Business