Who is George Rowell and how did he revolutionize the advertising industry in the United States??
What will be an ideal response?
ANSWER:
George Rowell was a wildly successful advertising agent in the 19th century. He is most famous for pioneering an advertising model where the advertiser acted as an intermediary between newspapers and clients who wanted products advertised. This led many to consider him the founder of the advertising agency, as we know it today.
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Instead of thinking of a greeting as one event, communication scholars break it down to the verbal greeting, the handshake, and the small talk. If they all happen in this sequence, then they are known as _____
A. congruency B. Pollyanna-Nietzsche effect C. clustering D. action chains
Jaxson’s style of conflict is to shrink away from any argument, change the topic when the argument is brought up, and withdraw from the scene either physically or psychologically. This is known as the _________ style
a. accommodating b. competing c. avoiding d. collaborating