A counterpurchase occurs when:

a) a direct exchange of goods and services takes place between two parties without a cash transaction.
b) a firm agrees to buy a certain amount of materials back from a country to which a sale is made.
c)exchange of goods and services occur through a bank in the exporter's country.
d) a firm builds a plant in a country and agrees to take a certain percentage of the plant's output as partial payment for the contract.

Ans: b) a firm agrees to buy a certain amount of materials back from a country to which a sale is made

Business

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Stetson cologne has positioned its brand using the tough, cowboy image. This is an example of product positioning by:

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