Ski Free, a manufacturer of skis and skiing accessories, offers several different types of skis in its product portfolio marketed to different target groups of skiers. The skis vary in terms of design, style, and price
In marketing the different types of skis, it is most important for management to ________.
A) ensure that each ski has a distinct and separate target audience
B) ensure that each type of ski has a separate promotion plan that does not overlap with the promotion plans of other skis in the portfolio
C) understand how each ski type contributes to portfolio performance
D) position each ski in comparison to other skis in the portfolio
E) ensure that the pricing for each type of ski is within a tight range accepted by the majority of amateur skiers
C
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According to your textbook, which of the following is true regarding sample plans and size?
A) A sample consists of the entire group that the researcher wishes to make inferences about based upon information provided by the sample data. B) Only objectives of the research determine which sample plan is to be used. C) Sample plans describe how each sample element, or unit, is to be drawn from the total population. D) The size of the sample is not particularly relevant to how accurately your sample results reflect values in the population. E) A sample could be could be "all department stores within the greater Portland, Oregon, area."
Differences in culture, laws, and media availability imply ________
A) that culture is a weak determinant of buyer attitudes toward the role and function of advertising B) that international advertising expenditures tend to remain unchanged regardless of the firm's foreign operations C) that it is seldom possible to duplicate in foreign markets the type and mix of advertising used in the home market D) that it is difficult to influence buyer perception through media