Differences in culture, laws, and media availability imply ________

A) that culture is a weak determinant of buyer attitudes toward the role and function of advertising
B) that international advertising expenditures tend to remain unchanged regardless of the firm's foreign operations
C) that it is seldom possible to duplicate in foreign markets the type and mix of advertising used in the home market
D) that it is difficult to influence buyer perception through media

C

Business

You might also like to view...

Stock X has the following data. Assuming the stock market is efficient and the stock is in equilibrium, which of the following statements is CORRECT? Expected dividend, D1 $3.00 Current Price, P0 $50 Expected constant growth rate 6.0%

A) The stock's required return is 10%. B) The stock's expected dividend yield and growth rate are equal. C) The stock's expected dividend yield is 5%. D) The stock's expected capital gains yield is 5%. E) The stock's expected price 10 years from now is $100.00.

Business

Flight patterns at a local airport have changed and now cross Bakers property causing it to lose a substantial amount of value. As a result, Baker requests that the local government purchase his property. Bakers action is best described as:

a. economic obsolescence b. functional obsolescence c. physical obsolescence d. inverse condemnation.

Business