To analyze its competitors, a company needs to gather information about both the real and the perceived strengths and weaknesses of each competitor

Statutes rarely contain all the specific rules needed to assure that their intended purpose is achieved.

a. true b. false

A young couple contacted a realtor about buying a new home. Now that the realtor has prospects, his next step should be to ________

A) handle any of their objections B) qualify them C) prepare his approach D) make a thorough sales presentation E) close the sale