Colin Mackay Inc, a software company with its head office in Amsterdam, has employees across three continents
The company's project teams across different countries frequently exchange documents over email, with multiple users making changes to a particular document. As a result, there are often multiple copies of a particular document in existence. Which of the following will allow the teams to share documents in such a way that they can keep track of the changes made to a particular document and note the team members who make the changes?A) blogging
B) shared workspace
C) instant messaging
D) cross-linking
B
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Marketing channel performance is evaluated based on the operational components of ________
A) customer reach, operating efficiency, and service quality B) customer value, sales revenues, and profitability C) return on sales, brand image, and sales margin D) product quality, product assortment, and product form E) product costs, branding strategy, and customer loyalty
How can firms develop a sustainable competitive advantage?
What will be an ideal response?